Exciting announcement!

Exciting announcement!

I wanted to let you all know of an exciting addition to my business!  Read on for the background story and what  will be offering as a service to existing and new clients!
I’ve been a closeted writer ever since I can remember – it is the one thing that truly inspires and excites me on a daily basis.  Ever since I was a little girl, I created fantasy stories in my Norwegian class that prompted my teacher to tell my mom “she should become a writer!” to later on in life establishing two blogs which I have to this day; this one, Sunny and Fit, as well as Arctic Grub, a blog devoted to Norwegian food, history and culture  I’m also a regular contributor to two online newspapers/ magazines; The Norwegian American and La Compassionista Fashionista.

When I encountered several stints of stifled creativity over the past few months, I realized that I was standing in my own way by not owning up to what I truly enjoy doing.  The answer to the question “If money were no object, what would you do?” was always “writing” for me, but somehow I didn’t arrive to the part where I actually believed this could happen for me, or more correctly; hat I could make it happen for myself. Until now, that is.

I will still continue to do what I’m doing now;  I LOVE coaching other women, helping them find their true purpose in life, and this will continue to be an important part of my life.  But what I realized that in order for me to keep inspiring, and to keep motivating and encouraging, I have to fill up my own tank. And I do that through writing. It’s when I feel most at home, it is when I feel most confident, and when I feel like I am serving in the way I’m meant to serve.

After much soul searching, I have been guided and led in the direction of copy writing.    This now, makes so much sense to me, because I have a vast background in many different industries, I’m multi passionate about a variety of topics and have always looked for ways to integrate all of “me” into a vocation.   I just couldn’t seem to combine all of my personalities, but this is finally it!!

(Hint: If you have ever found yourself in the same position as I have been in, where your feel there is still a missing piece and you’ve got a niggling feeling about something, keep searching, and you will find the answer!! )

Ok back to business:

A little bit of background info about me:

Having graduated with a degree in international business and marketing from college, I had a thriving career in the music and entertainment industry that span across a decade, where I worked in international marketing and was responsible for developing the careers of many world wide celebrities.  This is where I learned to get along with a variety of personalities, develop people skills, marketing expertise and work with people from all over the globe. I learned people’s taste, market trends and going with the flow in the fast, ever changing world of entertainment.

The following decade I spent in the food and wine industry, where I started and ran my own catering company for over 5 years, and worked as a wine specialist and buyer in a variety of outlets.  I have numerous certifications and specialties in this field and a broad network.  Finally, my path led me to getting certified as a health coach, and later as a transformational life coach specializing in personal development and online marketing for entrepreneurs.  As a ‘side gig’ I’m also a personal trainer and a devout vegan with a specialization in plant based nutrition. I collect books and love to read, in fact I may have over 4,000 books when all is said and done in my stash by now.  Needless to say – I love words!

So why should you consider hiring someone for copy writing?

Having a well crafted message means everything if you want to create a brand or start and build a business, because words are the personification of what you are thinking and want to convey.  They reveal your personality and beliefs while expressing your enthusiasm.

Words shows your creativity and make you stand out, allow you to define how you want to show up, which in turn will set you apart from others.  Your choice of words, when crafted carefully and with a specific intention,  will attract your ideal clients and repel the ones you do not vibe with.  Basically, it allows you to cut to the chase and surround yourself with high vibrational people while growing your business quicker.

WORDS, then – are so powerful.  As it’s written in Genesis: “In the beginning there was the word.”

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What should you hire me for?

My niches are in the food & wine industry, health & Fitness, Life and Business Coaching & personal development, and the vegan and wellness sector.

Why hire me instead of someone else in these areas?

Because of my personal experience and expertise, I stay on top of everything happening in these industries.   It is my job to make YOU look like the ultimate expert so you can create a trust and like factor with your clients.

Here are my specialties:   

Storytelling copy

I help you tell engaging stories about your customers, your products and your ethos, anything that is going to capture interest and attention.

As a brand copy writer, I produce blog articles, case studies, curated pieces, and multimedia extravaganzas.   I curate ideas and opinions, interview experts and customers, and weave in multimedia elements and use supporting facts and graphics to craft well written copy that is fresh, interesting, fun and captivating to read.

Content Copywriting

This includes how-to articles, step-by step guides, manuals, presentations and powerpoints, webinars, lead generation (ebooks and pdfs for opt-ins), white papers and newsletters.

Marketing Copy

This includes email campaigns, web pages, ebooks, video scripts, blog posts, sales and landing pages, event materials, bios, press releases, media kits and speeches among other items.

Social media / Engagement copy – this where I draw out engagement from your ideal clients and target market on social media.  The key to success on social media is to stay consistent, post engaging and interesting material regularly to keep growing your tribe.

If this sounds interesting to you and you need help writing a pitch, a sales page, a blog post or newsletters, and so much more-  I can help!

You may be at a place in your business where you want to delegate and focus on YOUR zone of genius… Take the struggle out of your day by letting someone else who loves doing the things you dread, do them – which allows YOU to spend more time on your area of genius and what you are meant to do!

Contact me at sunny@sunnygandara.com for inquires about pricing and packages related to your business or projects!

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Bring YOU back into your life!

Bring YOU back into your life!

Do you ever feel like you are pretending?  Pretending to be in love with your job, that you have it all together, the perfect life… but part of it feels like you are tied down to a certain way you ‘have’ to live, or should act?   Yes, you are living up to society’s expectations, but somehow it doesn’t feel right or as satisfying as it is pumped up to be.  There is something missing, but you just can’t put a finger on exactly what.  As a result, you feel impatient with yourself because no matter what you try, somehow you just don’t fit in or feel complete.
Maybe you feel confused, guilty or uncomfortable when you think of really being honest with yourself and what you want…. So you just push it aside, and keep grinding.  But that niggling feeling wont’ disappear, because, as the saying goes –  nothing ever goes away until it teaches us what we need to know

Everything I described above is how I felt for so many years. Going from a glamorous job in the music industry flying around the world with celebrities, to following my interest in food and creating my own catering company to traveling to vineyards in pursuit of my passion for wine… none of these in isolation got me to that place where I felt fulfilled, that I had found my purpose here on earth.  There was a piece missing for me, and I felt frustrated that I couldn’t figure it out.  So many people envied my life and were in awe of what I was doing and had accomplished, and I found myself asking if I was being delusional, selfish and unrealistic for wanting more.  After all, I had all the elements in place of what would make up a happy and successful life, so why didn’t I feel like it?

It wasn’t until I dared become very honest with myself and go in search for ME that I discovered my true purpose.   Because I grew up in a very practical family and environment, as so many of us do, I was told that because I was a straight A student, naturally I had to become a doctor or a lawyer or businesswoman!  After all, these were sound professions proven to create a prosperous and successful career and life!  So like so many, I fell into the trap of silencing my intuition and inner voice, went to business school and did what a smart girl was supposed to do; get a ‘safe’ marketing degree and keep up my programmed persona and reputation.

Although I was a pianist and loved music since I was a little girl, I never owned the words “artist” or “creative”.  It was as if I somehow was ashamed to admit that art and less practical vocations was what made me feel alive, and where I felt the most at home.  When I considered going to the conservatory to become a classical pianist, people advised me that was an unrealistic profession; nobody ever made it.  All of these so called professional artists ended up having to resort to becoming teachers to make ends meet.  Now I wonder what these so called ‘experts’ had actually achieved in their own life, to make them qualified to blurt out opinions that potentially (and in my case did) lead to life changing decisions for someone else.

I have always been told I am a dreamer, different and daring –  and a bit of a nut job probably, by some.  But other people’s opinions still had such power of me, that I never gave myself permission to fully embrace these qualities. Yes, I now know to call them qualities because I see that that’s what they are, not adjectives other people who never went for their dreams, use to describe people who desire to.

Another thing I loved to do while younger, was to write. In my Norwegian class, I could really let my creativity out, where I wrote long, vivid fictional stories and let my imagination go wild.  My Norwegian teacher told my mother I should become a writer, but again – this was kind of laughed at and scoffed off as a far-off dream.  Becoming a successful pianist and writer I suppose was for other people, a very select few, of which I naturally wasn’t a part of.  I was to become a lawyer, and stop dreaming, after all!

No matter how much you try to be practical and shut out signs from the Universe, Universe is still looking out for you and will get back around to dealing with you.  After a few years in the wine industry after my rock n’ roll days and working hard as a chef feeding and entertaining others, I was led to become a health and life coach.  In my circles, I met other lightworkers who had the audacity to follow their hearts and dreams too!  I finally felt at home, after traversing two continents, four countries and four industries over a span of 20 years, in search of my purpose.

Surrounded by like minded people who encouraged and supported me, I got the courage to really get honest with myself, and to believe that I can do anything I put my mind to.  Now when I tell my friends and colleagues about my new plans and goals, I don’t get laughed at. I get told to get out there and think even bigger!  I’ve seen my dreams manifest slowly but surely in these last two years, where I have been fortunate enough to have a steady stream of life coaching clients who want to create their ideal life too.  There is nothing better than inspiring other women to go big and hear the excitement in their voices when someone is there to encourage and actually believe that they can do whatever they want to do.

Meanwhile, I keep growing and learning more about myself, and just this past month the Universe reminded me of my desire as a little girl, of becoming a writer.  Even though I’m in my 40s now, I am not telling myself I’m too old to start. No, I’m telling myself “Sunny, you are a writer. You are a creative. So get to work!”  In addition to writing a book, I’ve decided I would love to offer my services as a copy writer and am in the works of mapping out my offerings as I’m writing this!
I can’t explain the relief and happiness I feel having finally discovered who I truly am.  I also realize that it’s nobody else’s business what I choose to do, and it’s none of my business to care about what they think. I feel so grateful that I was stubborn enough to keep digging and listening to that nagging feeling when my intuition told me I needed to do more work to realize who I am supposed to be.  I want everyone to be able to experience this feeling, because it is everyone’s birth right!

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So why is it that we feel bored, dissatisfied, frustrated, unfulfilled, unhappy and detached from our life, work, and relationships? It’s because we are not applying ourselves, utilizing our talents, interests and skills that we were meant to use – but rather try to fit into a mold that others have carved out for us, without knowing who we are and what we desire.

This is why you can’t seem to figure out why you can’t be happy with your job, even though it pays well, you have health insurance, a great apartment, a car, beautiful children, and can afford to go on vacations twice a year.  It isn’t enough!  Because your soul is crying out that you need to go for your dreams, but you are silencing your inner self by doing what is expected of you from societal standards.

Do you wonder, like I did –  “how did I end up here” and what is life all about? We get so wrapped up in taking care of other people, other people’s problems and lives and our day to day responsibilities that we lose complete touch with who we are as a woman, a person, an individual.

Have you stopped doing things just for the fun of it? “Because it makes you happy” is somehow not a good enough reason – you’ve got responsibilities, after all!  Meanwhile these responsibilities weigh you down and make your heart feel heavy.  You long for something that will make you feel accomplished, where you can use your skill set in a way that you will be of service to others and make you feel inspired on a daily basis.

I’m here to tell you that it is possible. Maybe it won’t be easy, but it’s doable. Several people before you have done it, and are doing it today. That should be motivation enough for you to know that you’ve got everything within you to succeed and do what your heart wants you to do.  It has nothing to do with practicality, being sensible or realistic.  If you choose to listen to your inner voice, it can change your life and help you find back to what you are truly on this earth to do.

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Maybe you don’t know exactly how to get started, or how to find back to YOU. That’s where I come in. I specialize in helping women shine their light, the way they are supposed to. I also help them remember who they are and what they love to do.

Instead of trivializing what you are really interested in, giving into fear by saying you’re too old, don’t know enough, don’t have enough money, aren’t pretty or outgoing enough – I help you realize you are a star.  I help you get rid of your excuses you’ve come up with that have kept you playing small, although you know you are capable of SO much more.  You are unique and the world deserves to experience your brilliance. Don’t be content with average or “good enough”, go for ecstacy, complete happiness and the best!!

Believe in yourself enough to get started on your magical journey, no matter where you are in your life today.  There will never be a “right” time, nobody is coming to save you or figure things out for you, and there is never a clear path to anything – you must do the work.  There is tremendous power and relief in taking responsibility of your life, and I know that deep down you want to!

I would so love to hear from you if this interests you. Feel free to email me directly at sunny@sunnygandara.com or check out my website sunnygandara.com for more about me and to set up a quick chat!

 

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The power of reading daily

The power of reading daily

Yesterday I woke up feeling blah, and I know that it wasn’t the typical “Monday blues” because I don’t really have those anymore after I decided to follow my heart and start my own life coaching business.  Not only am I doing what I love to do, but I am now finally utilizing all my skills, talents and interests and feeling like I am being challenged and living up to my fullest potential. While I always excelled at whatever I was doing in previous careers, I never quite felt like those positions took full advantage of everything I had to offer. It was as if parts of me were hidden, buried, or not allowed to come out.

In my journey of building my own business, there’s a tremendous amount of personal development that happens, whether you are consciously seeking to learn more about yourself or not. You become acutely aware of your strengths, weaknesses, fears, insecurities, sources of happiness and joy, co-dependency issues, limiting beliefs, money mindset and so much more.  Some of it is a thrill to discover, and other things are uncomfortable. But it’s all part of the journey in growing as a person and becoming a better version of yourself.

If you don’t have your own business, or do not ever plan on becoming an entrepreneur, there is one thing I still recommend to all women in mid life who are finding themselves in the so-called “mid life crisis”, and that is to read. To quote Brene Brown in her brilliant book,  The Gifts of Imperfection, “People may call what happens at midlife a “crisis”, but it’s not. It’s an unraveling – a time when you feel a desperate pull to live the life you want to live, not the one you’re “supposed” to live. The unraveling is a time when you are challenged by the universe to let go of who you think you are supposed to be, and to embrace who you are.”

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This is exactly where books come in. If you are not sure where you are supposed to go, who you really are or what you want to do, there is enormous wisdom in books. Personal development books are great, as are inspirational autobiographies and novels. Allow yourself to just “be”, have an open mind and be receptive to the meaning the words and sentences in the book might have for you.  I recommend reading at least 30 minutes every day, at a time when you feel inspired or the most energetic and open to new ideas.

This is exactly what happened to me this morning, the day after I was tempted to think all kinds of negative things about myself, I felt stuck and a little down. These days happen, no matter how ideal your life is,  simply because we are human beings. Or, as I like to think now, it may have had something to do with the super moon! We are all interconnected, and the Universe has magical ways of connecting with us.  Reading has this magical effect on the way we feel and the way we choose to think, which in turn improves our mood.  Books often transport us to a world in which we want to live, and gives us hope and inspiration to create that life for ourselves.

I decided I was going to devote 2 hours in the morning to reading, simply because I felt a yearning to, and was desperate for some motivation.  It’s a non negotiable routine I started implementing for myself last year as I was starting my business, and it has been a life line for me ever since.  Well, the inspiration came after only 10 minutes of reading this morning, and I got the message I was looking for, as I’m sitting here now writing this blog post, and have materials for two upcoming newsletters and feeling much better about myself.   The books serve as a reminder that we have a purpose, there is so much more to learn, and we all have unique gifts that the world needs us to share with others. And yes, that includes you too!

One of my favorite books of all time, “Women Who Run With the Wolves” by Charissa Pinkola Estes, Ph.D, was the reason why I felt called to start putting more work  out there today.  The book encourages women to find that ‘wild woman’ hidden inside of us, the one we are often suppressing because we are afraid of how we will be received if we allow her to come out, and because we often have been conditioned to become desperate to “fit in”.  If we deny that part of ourselves, she will come out, sooner or later, in a variety of forms, because she will not be ignored. Why not choose to listen to her so you can use this power of yours to your advantage?

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Are you feeling a bit unfulfilled and often think there has to be more to life than this? Then that’s a big sign that you should be doing some soul searching. If you don’t know where to start, start with picking up a book.  Don’t know which book to start with? I just started a book and wine club (because those are two of my favorite things in the whole world) called Books and Barolo which you can join here, and we’ll pick a book every month to discuss and suggest a new wine weekly so you have extra enjoyment while reading.  My hope is that this will grow into a powerful and supportive community of women who all want to better their lives, challenge each other’s thinking, all the while remembering to have fun and insert enjoyment in their daily routine (hence the wine).

Don’t hide who you really are anymore. The true you is so much better, and you will feel an enormous relief in just letting go, and in turn you will be able to indirectly give others permission to live the life they would love to lead as well.  Start reading daily, and watch your life transform!

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Celebrating my one year anniversary as a full time entrepreneur!

Celebrating my one year anniversary as a full time entrepreneur!

Last year on this day, November 1st, I had finally taken the plunge and left my full time job. I felt relieved, excited, a little scared and overwhelmed all at the same time. On Halloween I finished my last day as a wine buyer for a large retail store here in New York, where I had been for nearly 2 1/2 years, and while it certainly wasn’t a bad job (come on, many people would die to have a job that requires you to taste hundreds of wines a month), I knew deep in my heart that I was meant for something else. I was simply out of place. Again.

On November 1st, 2015, many thoughts crept in, like “Will I be able to make a living off coaching people to better their lives?”, to “Where do I start?” to “Oh shit… I’m in charge now!!”… But overall, I was in a place where I really didn’t feel like I had a choice anymore. I was tired of telling myself no to opportunities that came up because I always had to be on somebody else’s schedule, I was tired of leaving my puppies for 10 hours a day, when all I really wanted was to work from home and spend more time with them, I was tired of being in a position where I was living below my potential and not able to utilize all my skills and interests and of course… I was desperate to feel passionate about what I was doing, to feel like I was contributing in the world, and like I was making a difference in somebody’s life.

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For years I had been just falling into work that seemed like it could be a good fit me, without really examining whether or not that was true for me. I listened to other people’s opinions, and ignored my own.  It looked good on the outside – and to be honest, I haven’t exactly had any ‘dud’ jobs at any part of my life; I started out in the music industry working as an international marketing and publicity director and traveled the world with rockstars (and a fair share of rappers!), I worked for a luxury vodka company from Scandinavia where I met a ton of fascinating people, had my own catering company where I had a chance to create some fabulous dishes and work with some really nice people and also of course lately, worked in the wine industry where I got to travel to many of the world’s vineyards and taste wine for a living. But what might seem perfect for others, may not be perfect for you. This is where the key lies. Not to get influenced by other people’s opinion, but finding the courage to go against what everyone else wants you to do, or tells you you ‘should’ do, if, at the end of the day, you are not madly in love with what you do.

Fast forward to today, November 1st, 2016, I sit here and think “oh my, what a difference a year makes!” Not only have I been able to make a living off coaching fabulous women all over the world who want the best out of life as well, but I have streamlined my activities to focus on what is important (a miracle for me who is a bit on the artistic side and like to deal with things at the spur of the moment), I get to spend every day with my fur babies and work from the comfort of my own home, and not have to endure a grueling commute every day and waste time being in a car, and I feel like what I do actually helps people and make them feel like they can do whatever they want to do too.  Most importantly – I can finally be ME! Unapologetically, without having to fit into any type of mold, I can do whatever I want to do, say whatever I want to say, and work with whoever I want to work with.  Sure, there might be a couple of things in my business I’m not jumping up and down to do, but because I have a clear sense of WHY I’m doing what I’m doing and what my ultimate goal is, I gladly do them because at the end of the day they allow me to live a life that finally is in alignment with my values and with my personality.  Having a purpose for why you do things in life, is key to everything.

Another miraculous thing happens too when you open yourself up to be the best version of yourself. You start attracting other like minded people into your life like yourself, who inspire you, show you what’s possible and open up a whole new world of opportunities for you.  I am currently finishing up a year long coaching and business certification program where I have gained 250 new girl friends, talented, ambitious and successful women all around the globe who have the same mission as I do: to be of service and to do something meaningful with their lives.  These women are supportive, lift me up and encourage me on a daily basis.  They want the best for me, because they themselves have found happiness so they can genuinely feel happy for me, in return. That’s what happens when you follow your heart and go for what sets your soul on fire.  These women have such a positive influences on me, I sometimes wonder how I got so lucky and how I existed without this support system.  But everything happens in its own time, and it happened to me this year because I was finally READY.

Now, I will not pretend that it all has been a smooth journey and that I haven’t had days where I found things challenging, a little scary and unsettling,  because let’s face it – as a new entrepreneur when you are just starting to set up your systems and get familiar with your new way of life and of doing business, you don’t really know what your next month will look like.  But I decided that certainty was boring, and it was killing my soul because again – I wasn’t allowed to really utilize all that I had to give. So I traded certainty for passion. That, is what living is to me. I will choose passion and happiness any day over certainty, mediocrity and having a “decent” life.  Because I know great is within reach for all of us!

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There is such enormous freedom in knowing that I, and only I, am in charge of my life, and I have the power to change things I don’t like or am not happy with. There is nobody else to blame or complain about, which is probably one of the best things  having chosen this way of life for myself. I hated feeling like I was giving away my power when I was pointing at other people for the problems or tough days I was going through. As if they were in charge of my day or my life, and that I had to just comply, or else… Like being in a prison!!  I now know that the only person I should be pointing at is myself. If something is not working 100% the way I want to, I examine it, put more work in or revise what I’m doing.  This always works, because I never quit, I keep going because I know I will eventually succeed. Having an unwavering belief in yourself is crucial when choosing a passion based life. 

There is so much personal growth that goes on when you choose yourself, whether it is choosing to go into business for yourself, choosing to believe that you deserve that raise, that loving relationship, or even those extra few hours a week where you only focus on yourself and take care of you.  Ultimately, when you have an inner voice that tells you “I deserve more”, it’s there for a reason. Don’t ignore it.  When you start listening to it and respecting that voice, you are respecting yourself, and in turn – other people will start respecting you as well and you will get what you want and need in life.  This is how the Universe works.

Take it from me: it feels SO good to take a chance on yourself and finally make the best out of this one life we’ve been given. If you know what I’m talking about, wonderful, and I’m so happy for you! If not, why not decide to choose to believe that you can do whatever you put your mind to and see what happens?! Most often we end up astounding ourselves. Get in touch with me if you think I could support you – sunny@sunnygandara.com or check out my website for more information at sunnygandara.com.  I believe in you!!

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