I wanted to let you all know of an exciting addition to my business! Read on for the background story and what will be offering as a service to existing and new clients!
I’ve been a closeted writer ever since I can remember – it is the one thing that truly inspires and excites me on a daily basis. Ever since I was a little girl, I created fantasy stories in my Norwegian class that prompted my teacher to tell my mom “she should become a writer!” to later on in life establishing two blogs which I have to this day; this one, Sunny and Fit, as well as Arctic Grub, a blog devoted to Norwegian food, history and culture I’m also a regular contributor to two online newspapers/ magazines; The Norwegian American and La Compassionista Fashionista.
When I encountered several stints of stifled creativity over the past few months, I realized that I was standing in my own way by not owning up to what I truly enjoy doing. The answer to the question “If money were no object, what would you do?” was always “writing” for me, but somehow I didn’t arrive to the part where I actually believed this could happen for me, or more correctly; hat I could make it happen for myself. Until now, that is.
I will still continue to do what I’m doing now; I LOVE coaching other women, helping them find their true purpose in life, and this will continue to be an important part of my life. But what I realized that in order for me to keep inspiring, and to keep motivating and encouraging, I have to fill up my own tank. And I do that through writing. It’s when I feel most at home, it is when I feel most confident, and when I feel like I am serving in the way I’m meant to serve.
After much soul searching, I have been guided and led in the direction of copy writing. This now, makes so much sense to me, because I have a vast background in many different industries, I’m multi passionate about a variety of topics and have always looked for ways to integrate all of “me” into a vocation. I just couldn’t seem to combine all of my personalities, but this is finally it!!
(Hint: If you have ever found yourself in the same position as I have been in, where your feel there is still a missing piece and you’ve got a niggling feeling about something, keep searching, and you will find the answer!! )
Ok back to business:
A little bit of background info about me:
Having graduated with a degree in international business and marketing from college, I had a thriving career in the music and entertainment industry that span across a decade, where I worked in international marketing and was responsible for developing the careers of many world wide celebrities. This is where I learned to get along with a variety of personalities, develop people skills, marketing expertise and work with people from all over the globe. I learned people’s taste, market trends and going with the flow in the fast, ever changing world of entertainment.
The following decade I spent in the food and wine industry, where I started and ran my own catering company for over 5 years, and worked as a wine specialist and buyer in a variety of outlets. I have numerous certifications and specialties in this field and a broad network. Finally, my path led me to getting certified as a health coach, and later as a transformational life coach specializing in personal development and online marketing for entrepreneurs. As a ‘side gig’ I’m also a personal trainer and a devout vegan with a specialization in plant based nutrition. I collect books and love to read, in fact I may have over 4,000 books when all is said and done in my stash by now. Needless to say – I love words!
So why should you consider hiring someone for copy writing?
Having a well crafted message means everything if you want to create a brand or start and build a business, because words are the personification of what you are thinking and want to convey. They reveal your personality and beliefs while expressing your enthusiasm.
Words shows your creativity and make you stand out, allow you to define how you want to show up, which in turn will set you apart from others. Your choice of words, when crafted carefully and with a specific intention, will attract your ideal clients and repel the ones you do not vibe with. Basically, it allows you to cut to the chase and surround yourself with high vibrational people while growing your business quicker.
WORDS, then – are so powerful. As it’s written in Genesis: “In the beginning there was the word.”
What should you hire me for?
My niches are in the food & wine industry, health & Fitness, Life and Business Coaching & personal development, and the vegan and wellness sector.
Why hire me instead of someone else in these areas?
Because of my personal experience and expertise, I stay on top of everything happening in these industries. It is my job to make YOU look like the ultimate expert so you can create a trust and like factor with your clients.
Here are my specialties:
I help you tell engaging stories about your customers, your products and your ethos, anything that is going to capture interest and attention.
As a brand copy writer, I produce blog articles, case studies, curated pieces, and multimedia extravaganzas. I curate ideas and opinions, interview experts and customers, and weave in multimedia elements and use supporting facts and graphics to craft well written copy that is fresh, interesting, fun and captivating to read.
This includes how-to articles, step-by step guides, manuals, presentations and powerpoints, webinars, lead generation (ebooks and pdfs for opt-ins), white papers and newsletters.
This includes email campaigns, web pages, ebooks, video scripts, blog posts, sales and landing pages, event materials, bios, press releases, media kits and speeches among other items.
Social media / Engagement copy – this where I draw out engagement from your ideal clients and target market on social media. The key to success on social media is to stay consistent, post engaging and interesting material regularly to keep growing your tribe.
If this sounds interesting to you and you need help writing a pitch, a sales page, a blog post or newsletters, and so much more- I can help!
You may be at a place in your business where you want to delegate and focus on YOUR zone of genius… Take the struggle out of your day by letting someone else who loves doing the things you dread, do them – which allows YOU to spend more time on your area of genius and what you are meant to do!
Contact me at firstname.lastname@example.org for inquires about pricing and packages related to your business or projects!